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YereView CRM

Advertising Operations Platform

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YereView CRM
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Dashboard

Fleet health and advertising activity

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Notifications No current issues
No current notifications.

Help & Status Guide

Quick reference for YereView CRM

How to read a device

Each status describes a different part of the system. One device can be Fully Online while its Player, GPS, power or screen has a different state.

Example: Fully Online + Player Online + Power Disconnected + Screen OFF can be normal when the taxi is parked.

Device statuses

Fully Online — tablet is reachable through Fully Cloud.
Offline — Fully Cloud cannot currently reach the tablet.
Power Connected — external power is connected.
Disconnected — external power is disconnected; this is not always a fault.
Unknown — no fresh power data.
Screen ON — physical display is on.
OFF — physical display is off.
Unknown — current state cannot be confirmed.
Player Online — Player heartbeat is newer than 90 seconds.
Offline — no Player heartbeat for more than 90 seconds.
Unprovisioned — Player has not been registered on this tablet.
GPS OK — fresh GPS fix.
Stale — GPS fix is becoming old.
No Fix — Player is online but there is no fresh GPS position.
Unknown — GPS state cannot be reliably determined.
Vehicle Moving — current speed is at least 5 km/h.
Active — stopped now, but moved within the last 5 minutes.
Idle — GPS is available but there has been no recent movement.
Unknown — insufficient fresh Player/GPS data.
Battery Last known tablet battery level.
Distance GPS distance accumulated today.
Heartbeat Time since the last valid device heartbeat from the relevant service. Fully heartbeat uses normalized UTC time from the Fully monitor.

Status colors

● Green — normal / active ● Orange — attention / uncertain ● Red — offline / problem ● Gray — unknown / not applicable

Advertising & PoP

PoP today Valid advertising impressions completed today.
Completed Advertising slot completed successfully. Counts as a PoP.
Interrupted Playback started but was interrupted, for example because the screen turned off. Does not count as a PoP.
Failed Playback failed. Does not count as a PoP.

Attention required

This block is intentionally reserved for communication problems with the tablet itself.

Device unreachable Fully Cloud cannot reach the tablet.
Telemetry stale The device is known to Fully, but fresh telemetry has not arrived.
Player Offline, GPS No Fix, Vehicle Idle, Power Disconnected and Unprovisioned do not automatically mean that the tablet itself is unreachable.

CRM sections

Dashboard Current fleet health, vehicle activity, distance and advertising PoP.
Fleet Live operational status of every tablet and vehicle. Click a row for details.
Campaigns Advertising campaign scheduling, creatives and campaign lifecycle.
Advertisers Manage client companies, contacts and advertising history. Click an advertiser row to view campaigns, media, PoP and contact details. Active advertisers can be used for new campaigns. Disabled preserves all historical campaigns, media and PoP, but blocks new campaign publishing, new media assignment and campaign reactivation. Existing active campaigns are not stopped automatically; use Pause or Archive when playback must be stopped.
Media Library Uploaded video and image assets.
Playlist Controls the global Player content order and information slides.
Settings Operational and notification settings.

Interface language

The CRM is available in Armenian, Russian and English. Your selected language is saved on this device.

Campaign Analytics

Advertising delivery and Proof-of-Play reporting for an individual campaign.

Completed PoP Verified completed advertising video or image playbacks.
Interrupted / Failed Diagnostic playback events. They do not count as completed PoP.
Completion rate Completed ÷ (Completed + Interrupted + Failed).
Period Last 7 days, Last 30 days or All time. Today and Yesterday use the Asia/Yerevan calendar day.
Comparison 7-day and 30-day views compare delivery with the immediately preceding period of equal length.
PoP by day Daily completed PoP, daily average and strongest delivery day.
PoP by hour Completed PoP by hour, peak hour and hourly average. Times use Asia/Yerevan.
Device performance Completed, interrupted, failed and completion rate per tablet.
Export CSV Downloads the selected campaign, period, summary metrics, daily PoP and device performance.

Notification Center

Current contains unread notifications that require attention. History preserves notification history.

Mark as read Acknowledges one notification. It disappears from Current but is not deleted from History.
Mark all as read Acknowledges all current unread notifications for the CRM user.
Resolved Read means the operator has seen the notification. Resolved means the underlying condition no longer exists.
Total devices
— Enabled fleet
Player online
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GPS OK
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Distance today
— Entire active fleet
PoP today
— Valid completed ad impressions

Fleet health

Current Player and GPS status

Online —
Offline —
GPS OK —
GPS stale —
GPS no fix —

Attention required

Devices that may need investigation

Devices

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Device Player GPS Version Distance Current item Last seen
No devices found.

New Campaign

Schedule one advertising video for the fleet

Target
All tablets Current and future provisioned devices

Campaign runs 24/7 between the selected start and end times.

Campaigns

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Campaign Advertiser Media Period Target Status Delivery Actions
No campaigns found.

Content Playlist

Control content order for each playback group

Devices —
Items —

Playback Devices

Assign provisioned Player devices to one playback group

No provisioned Player devices.

Add Content

Add an advertising campaign or information slide

Playback Order

Drag items or enter a numeric position

No advertising content in this playlist. The information slide will remain on screen continuously until advertising content is added.
No content in this playlist.

Advertisers

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Advertiser Contact Campaigns Media PoP Status Actions
No advertisers found.

Advertiser

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Contact

Contact person
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Email
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Phone
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Advertising

Campaigns

Latest 20
Campaign Status Period Media Slot PoP
No campaigns yet.

Media

Latest 20
File Type Created
No assigned media yet.

Internal notes

No notes.

New Advertiser

Company and primary contact information

Media Library

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No file selected
File Resolution Duration Size Uploaded Usage Actions
No uploaded media yet.

Campaign Analytics

Proof-of-Play performance for one campaign

Campaign —
Advertiser —
Status —
Period —
Loading campaign analytics…
No campaigns available.

Delivery performance

Advertising playback metrics in Asia/Yerevan time

Completed PoP
— Valid completed advertising plays —
Interrupted
— Playback started but did not complete
Failed
— Playback attempts that failed
Completion rate
— Completed / completed + interrupted + failed —
Today
— Completed PoP today
Yesterday
— Completed PoP yesterday
Devices reached
— Distinct tablets with completed PoP
Active days
— Days containing completed PoP

PoP by day

Completed advertising plays by Yerevan calendar day

Daily average —
Best day —
No completed PoP yet.

PoP by hour

Completed plays by hour in Asia/Yerevan

Peak hour —
Hourly average —

Device performance

Delivery quality by tablet

Device Completed PoP Interrupted Failed Completion rate
No playback data for this campaign.

Notification Settings

Choose which alerts appear in CRM and which are sent by email

Notification CRM Email

SMTP configuration will be connected next.