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YereView CRM

Advertising Operations Platform

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YereView CRM
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Dashboard

Fleet health and advertising activity

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Notifications No current issues
No current notifications.

Help & Status Guide

Quick reference for YereView CRM

How to read a device

Each status describes a different part of the system.

Example: Fully Online + Player Online + Power Disconnected + Screen OFF can be normal when the taxi is parked.

Device statuses

Fully Online — tablet is reachable through Fully Cloud.
Offline — Fully Cloud cannot currently reach the tablet.
Power Connected — external power is connected.
Disconnected — external power is disconnected; this is not always a fault.
Unknown — no fresh power data.
Screen ON — physical display is on.
OFF — physical display is off.
Unknown — current state cannot be confirmed.
Player Online — Player heartbeat is newer than 90 seconds.
Offline — no Player heartbeat for more than 90 seconds.
Unprovisioned — Player has not been registered on this tablet.
GPS OK — fresh GPS fix.
Stale — GPS fix is becoming old.
No Fix — Player is online but there is no fresh GPS position.
Unknown — GPS state cannot be reliably determined.
Vehicle Moving — current speed is at least 5 km/h.
Active — stopped now, but moved within the last 5 minutes.
Idle — GPS is available but there has been no recent movement.
Unknown — insufficient fresh Player/GPS data.
Battery Last known tablet battery level.
Distance GPS distance accumulated today.
Heartbeat Time since the last valid device heartbeat.

Status colors

● Green — normal / active ● Orange — attention / uncertain ● Red — offline / problem ● Gray — unknown / not applicable

Advertising & PoP

PoP today Valid advertising impressions completed today.
Completed Advertising slot completed successfully. Counts as a PoP.
Interrupted Playback started but was interrupted. Does not count as a PoP.
Failed Playback failed. Does not count as a PoP.

Attention required

This block is intentionally reserved for communication problems with the tablet itself.

Device unreachable Fully Cloud cannot reach the tablet.
Telemetry stale The device is known to Fully, but fresh telemetry has not arrived.
Player Offline, GPS No Fix, Vehicle Idle, Power Disconnected and Unprovisioned do not automatically mean that the tablet itself is unreachable.

CRM sections

Dashboard Current fleet health, vehicle activity, distance and advertising PoP.
Fleet Live operational status of every tablet and vehicle.
Campaigns Advertising campaign scheduling, creatives and campaign lifecycle.
Advertisers Manage client companies, contacts and advertising history.
Media Library Uploaded video and image assets.
Playlist Controls the global Player content order and information slides.
Settings Operational and notification settings.

Interface language

The CRM is available in Armenian, Russian and English.

Client accounts

Manage YereView Portal client accounts.

Campaign Analytics

Advertising delivery and Proof-of-Play reporting for an individual campaign.

Completed PoP Verified completed advertising video or image playbacks.
Interrupted / Failed Diagnostic playback events. They do not count as completed PoP.
Completion rate Completed ÷ (Completed + Interrupted + Failed).
Period Last 7 days, Last 30 days or All time.
Comparison Period comparison.
PoP by day Daily completed PoP.
PoP by hour Completed PoP by hour.
Device performance Performance per tablet.
Export CSV Downloads campaign analytics.

Notification Center

Current contains unread notifications. History preserves notification history.

Mark as read Acknowledges one notification.
Mark all as read Acknowledges all current unread notifications.
Resolved Explains read and resolved states.

Player and Fleet offline alerts

If a provisioned Player sends no heartbeat for 10 minutes, a critical incident is created.

Total devices
— Enabled fleet
Player online
— —
GPS OK
— —
Distance today
— Entire active fleet
PoP today
— Valid completed ad impressions

Fleet health

Current Player and GPS status

Online —
Offline —
GPS OK —
GPS stale —
GPS no fix —

Attention required

Devices that may need investigation

Devices

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Device Player GPS Version Distance Current item Last seen
No devices found.

New Campaign

Schedule advertising content for the fleet

Target
All tablets Current and future provisioned devices

Campaign runs 24/7 between the selected start and end times.

Campaigns

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Campaign Advertiser Media Period Target Status Delivery Actions
No campaigns found.

Content Playlist

Control content order for each playback group

Devices —
Items —

Playback Devices

Assign provisioned Player devices to one playback group

No provisioned Player devices.

Add Content

Add an advertising campaign or information slide

Playback Order

Drag items or enter a numeric position

No advertising content in this playlist. The information slide will remain on screen continuously until advertising content is added.
No content in this playlist.

Advertisers

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Advertiser Contact Campaigns Media PoP Status Actions
No advertisers found.

Advertiser

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Contact

Contact person
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Email
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Phone
—

Advertising

Campaigns

Latest 20
Campaign Status Period Media Slot PoP
No campaigns yet.

Media

Latest 20
File Type Created
No assigned media yet.

Internal notes

No notes.

New Advertiser

Company and primary contact information

Clients

Manage YereView Portal client accounts

Client Advertiser Username Phone Last login Status Actions
No client accounts yet.

Create client account

Select an advertiser and enter client details.

Account created successfully Login credentials
Username —
Password —

Client

—

Password —

Activity

Media Library

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No file selected
File Resolution Duration Size Uploaded Usage Actions
No uploaded media yet.

Campaign Analytics

Proof-of-Play performance for one campaign

Campaign —
Advertiser —
Status —
Period —
Loading campaign analytics…
No campaigns available.

Delivery performance

Advertising playback metrics in Asia/Yerevan time

Completed PoP
— Valid completed advertising plays —
Interrupted
— Playback started but did not complete
Failed
— Playback attempts that failed
Completion rate
— Completed / completed + interrupted + failed —
Today
— Completed PoP today
Yesterday
— Completed PoP yesterday
Devices reached
— Distinct tablets with completed PoP
Active days
— Days containing completed PoP

PoP by day

Completed advertising plays by Yerevan calendar day

Daily average —
Best day —
No completed PoP yet.

PoP by hour

Completed plays by hour in Asia/Yerevan

Peak hour —
Hourly average —

Device performance

Delivery quality by tablet

Device Completed PoP Interrupted Failed Completion rate
No playback data for this campaign.

Notification Settings

Choose which alerts appear in CRM and which are sent by email

Notification CRM Email

SMTP configuration will be connected next.